Gratitude, finance, and financial gratitude reminders in charitable giving

A repeated experiment over time

Authors

  • Yi Liu Department of Finance, St. John Fisher College
  • Russell N. James III School of Financial Planning, Texas Tech University

DOI:

https://doi.org/10.61190/fsr.v31i1.3192

Keywords:

Behavioral finance, Positive psychology, Gratitude, Financial gratitude, Charitable giving

Abstract

An initial reminder of three good things (TGT) increases charitable giving intentions, while reminders of three good financial things (TGFT) or three financial things (TFT) reduce them. Repeating these reminders daily during the following seven days results in even higher donation intentions for TGT, but shows no consistent additional effects for TGFT or TFT. Donation intentions measured one or thirty days after stopping these reminders fall significantly faster for TGT. No such effects arise for TGFT or TFT. Gratitude reminders without financial references increase donation intentions, especially when repeated over time. However, this gratitude effect fades after the reminders stop.

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Published

2023-09-02

How to Cite

Liu, Y., & James III, R. N. (2023). Gratitude, finance, and financial gratitude reminders in charitable giving: A repeated experiment over time. Financial Services Review, 31(1), 23–34. https://doi.org/10.61190/fsr.v31i1.3192

Issue

Vol. 31 No. 1 (2023): Spring 2023

Section

New Original Submission

License

Copyright (c) 2023 Russell N. James III, Yi Liu

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