An Examination of the Super Bowl Stock Market Predictor


  • Thomas M. Krueger University of Wisconsin, La Cross
  • William F. Kennedy University of North Carolina



Few prediction schemes have been more accurate, and at the same time more perplexing than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, the authors examine the record and statistical significance of this anomaly and demonstrate that an investor would have clearly outperformed the market by reacting to Super Bowl game outcomes. JournaZ of Finance, Vol. 45, No. 2 (June 1990) pp. 69 l-697. (Reprinted with permission of the Journal of Economic Literature.)



How to Cite

Krueger, T. M., & Kennedy , W. F. (2024). An Examination of the Super Bowl Stock Market Predictor. Financial Services Review: The Journal of Individual Financial Management, 1(1).



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