The Use of Professional Designations in the Real Estate Industry

Authors

  • Susan Logan Nelson Professor of Marketing, Department of Marketing, Box 8366, College of Business and Public Administration, University of North Dakota, Grand Forks, ND 58202
  • Theron R. Nelson Professor of Finance, Department of Finance, Box 7096, College of Business and Public Administration, University of North Dakota, Grand Forks, ND 58202

DOI:

https://doi.org/10.1016/S1057-0810(97)90022-6

Abstract

A series of surveys investigates the recognition by consumers of professional designa- tions in a variety offinancial services fields, but with an emphasis on the real estate industry. The results from the 1991, 1994 and 1996 surveys are consistent in revealing a general lack of recognition by consumers ofprofessional designations, with the nota- ble exception of the CPA. The CFP and CLU also fared somewhat better than the real estate designations examined both in terms of consumer recognition and perceived competence of those holding the designation. Consumers indicate, however, a generally strong desire for dealing with professionally designated individuals when making financial decisions.

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Published

1997-06-30

Issue

Vol. 6 No. 2 (1997): Financial Services Review

Section

New Original Submission

License

Copyright (c) 1997 JAI Press Inc.

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How to Cite

The Use of Professional Designations in the Real Estate Industry. (1997). Financial Services Review, 6(2), 109-124. https://doi.org/10.1016/S1057-0810(97)90022-6