Consumer information search when making investment decisions
DOI:
https://doi.org/10.61190/fsr.v13i4.4804Keywords:
Financial services, Investment, Information sources, Information searchAbstract
We discuss the characteristics of investment decisions and identify the factors that affect consumers' information search behavior when they make investment decisions. Using the 2000 to 2001 MacroMonitor data set, we find that subjective knowledge, amount of investment, risk tolerance, age, education, and income influence both the extent of information search and the use of specific information sources, including literature, media, the Internet, friends/family, and professional services.
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