The economic benefits of personal financial planning

An empirical analysis

Authors

  • Thomas Warschauer Department of Finance, San Diego State University
  • Donald Sciglimpaglia Department of Marketing, San Diego State University

DOI:

https://doi.org/10.61190/fsr.v21i3.4673

Keywords:

Economic benefits, Consumer value, Household finance, Personal financial planning

Abstract

Prior research has attempted to value the component services that may be included in a personal financial plan on a theoretical level. This research attempts to measure how those component services are actually valued by consumers based upon a national survey of consumers. It clearly shows that the various financial planning services are valued quite differently by consumers as a whole. In addition, these services are valued differently by different consumer groups. The article concludes that these finding could be used to tailor the services planning firms provide and those they emphasize in their marketing efforts.

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Published

2012-09-30

How to Cite

Warschauer, T., & Sciglimpaglia, D. (2012). The economic benefits of personal financial planning: An empirical analysis. Financial Services Review, 21(3), 195–208. https://doi.org/10.61190/fsr.v21i3.4673

Issue

Vol. 21 No. 3 (2012): FSR Fall 2012

Section

New Original Submission

License

Copyright (c) 2012 Academy of Financial Services

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