Universities develop strategic planning documents, and as part of that planning process, logic models are developed for specific programs within the university. This article examines the long-standing pecan program at New Mexico State University and the deficiencies and successes in the evolution of its logic model. The university’s agricultural experiment station’s pecan program logic model has evolved along with increased external funding but never has developed into a complete logic model because the outcome-impact component remains incomplete. With increased assistance from the university the pecan industry grew and became stronger and more economically viable; however, the incomplete development of a pecan program logic model has prevented development of a complete synergy. The evaluation of outcome-impact is most efficient and accurate when at least part of the evaluation is conducted with methods independent of the growers.