Should your college or university have a strategy for strengthening the scholarship of engagement? If so, what should it be? This question arises at a time when levels of civic engagement are inconsistent, when higher education and engaged scholarship have potential for addressing the situation, and when new civic engagement and community learning centers are arising on campuses and, in some cases, on a "road half traveled." This essay addresses this question and some of the issues it raises. It assumes that civic engagement is a core purpose of higher education, and that engaged scholarship can contribute to its answer. It places emphasis on student learning, faculty engagement, and institutional change. These are not the only elements of a larger strategy, but they are among the most important ones.