This article reports on an assessment of North Carolina State University’s Extension, Engagement, and Economic Development Seed Grant Program (2004–2009). The research questions addressed the extent to which the grants (1) stimulated faculty interest in the engagement and outreach mission of the university; (2) served as incentives for faculty members to develop programs resulting in new partnerships with government, nonprofits, private sector, and other academic units; and (3) served as a platform to build a larger externally funded program of engagement and outreach activities as measured through grant proposals and awards.