Despite receiving growing international recognition and regard, the scholarship of engagement remains undervalued internally at academic institutions, especially in relation to career development and academic promotion. This form of scholarship presents difficulties relating to evaluation, assessment, and evidencing that are not generally present in the traditional scholarships of learning and teaching, research, and governance and service. Thus, scholarly engagement work is often not valued or rewarded by promotional bodies, and a gap is appearing between the career development opportunities, promotion, and probation outcomes of engaged scholars and those who focus on more traditionally recognized scholarly outcomes. To combat this, the University of Wollongong has undertaken a project that aims to embed the scholarship of engagement as a scholarly method of doing. This approach involves applying new and reformulated promotions guidelines to traditional scholarships in a way intended to remove barriers to promotion for “engaged scholars.”