Drawing from the work and findings of the Kellogg Commission on the Future of State and Land-Grant Universities, this article makes the case for looking at university involvement with the sponsoring society in a new way, a way that emphasizes the creation of partnerships and interconnections with all elements of the society. As envisioned by the Kellogg Commission, the notion of "engagement" goes beyond traditional extension and outreach by requiring a sharing of knowledge and resources in order to serve society in a more effective manner. Engagement with others will not be an option for universities of tomorrow, be they public or private-it will be a defining characteristic.