This article reviews theory, research, and models applicable to faculty motivation and faculty careers as well as a model of organizational behavior as a contribution toward understanding how to create systems that encourage and reward faculty service. The article discusses what these sources can tell us about effective strategies individual faculty can adopt to increase the likelihood that their service-learning and academic outreach will be acknowledged and rewarded, and strategies that institutional systems can implement to reward faculty service and academic outreach. Finally, the article explores how utilization of strategies may differ by institutional type.