Throughout higher education in the United States of America, Black students are underrepresented in their enrollment at public, flagship universities relative to the population of Black people in their respective states (Harper & Simmons, 2019). At the University of Georgia, a student-initiated retention project (Maldonado et al., 2005) and registered student organization, Georgia Daze Minority Recruitment, has worked alongside institutional and administrative efforts to grow and retain the population of Black students for over 15 years. In this article, the authors detail how Georgia Daze student leaders participate in high school outreach, yield programming, and campus engagement as part of a successful community engagement program for underrepresented students. In addition, the authors provide the context in which Georgia Daze operates, the structure and institutional support of the organization, and promising practices learned from the success of Georgia Daze.